![]() But if they’re not in that phase or don’t have the budget available to them, they should have other options.”Ībrams readily admits that he fields many questions and inquiries that don’t all turn into paying clients, but for him, that interaction is well worth it. ![]() “Would we love everyone to hire an interior designer and an architect? 100%. ![]() “Our #1 goal is to make sure we’re not interfering with the ability for people to hire designers when they’re excited about their work,” Liza Hausman, Houzz's VP of industry marketing, tells AD PRO. Laizure runs Interior Design Community, one of a number of social media groups where designers (who often work alone) can foster a collective consciousness, and one of the primary promoters of the Houzz petition. “Their going rate for increased exposure on Houzz is about $3,500 a year, and for a small designer that’s a big financial loss," says Laurie Laizure ($3,500 per year would net out to just under $300 per month, so somewhere between one and two Pro Plus zones). Designers say that most of the leads coming in through the service present unrealistic budgets or simply want to get a quote before embarking on a project themselves. Petition signees, though, feel that the return on investment for an interior designer advertising their services through Pro Plus is minimal. “People mark photos they like and then notice that many of them are mine, and they see that commonality and reach out saying, ‘I saw this pattern and I thought I’d give you a call,’” says Abrams. Yes, the Houzz Pro mobile app (for iOS and Android) can be used to manage leads and projects on the go."For somebody in New York to say, 'I want to work with a Chicago designer is amazing,'" says Abrams, who believes his activity and large following give him a leg up outside his Pro Plus zone (Abrams has also secured clients from Seattle, Baltimore, and New York through the site and has fielded inquiries from locales as far-flung as Dubai). Discounts are available for annual commitments. "Ultimate" (includes all "Essential" features plus a leads program) is priced at $399 per month. "Essential" (includes all "Starter" features plus marketing tools) is priced at $99 per month. "Starter" (includes business management tools) is priced at $65 per month. Houzz Pro is primarily used by home builders, remodeling professionals, interior designers, and contractors. Users can collaborate with clients using a centralized project portal, utilize estimate and proposal templates, and create 3D floor plans. Houzz Pro users can configure advertising settings online and customize profiles to attract leads. Houzz Pro is an all-in-one marketing, project, and client management solution for remodeling and design businesses. Additionally, Houzz Pro offers expert support with industry experts and website services to help create, manage and host a professional website. Professionals can quickly convert any project discussion into a potential project and store client notes and initial estimations for improved follow-ups. Using Houzz Pro lead management software, business professionals can grow client lists and streamline communication between clients using client dashboards. With Houzz Pro, professionals have the tools to manage clients and track progress for any project, all the way from estimation to execution. Additional Houzz Pro features include an integrated online payment system, mood boards for projects, and white-labeling for communications. Key features include project management, lead management with client dashboards, and individual insights. Houzz Pro is a lead and project management solution that streamlines processes for businesses of all sizes by centralizing all needs into one place.
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